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Report - January 23, 2026

2025 Home Services Consumer Study: New Data Reveals Lasting Demand

Our latest survey of 1,000+ homeowners confirms the home services sector’s enduring investment appeal. The results reflect sustained momentum for do-it-for-me solutions as well as evolving generational preferences that are bolstering demand for a range of categories.

In addition, consumers continue to favor strong brands and modern technology, while shifting discovery habits and a more complex online landscape are creating opportunities to capitalize on broader omnichannel tactics. These factors offer significant potential for investors to professionalize leading businesses and drive growth through seamless digital experiences, better data, optimized marketing strategies, and a wider variety of complementary services.

Key findings from our survey respondents:

  • 90% are as likely or more likely to hire a home services provider than they were 2 to 3 years ago

  • 85% plan to maintain or increase their spend on home services, even during a recession

  • 96% say a well-regarded, well-known brand is important when hiring a home services provider

  • 79% prefer hiring “local” companies or individuals for home services

  • 94% noted that financing availability has impacted their purchasing decisions

Access the full report below, which includes:

  • More details on the insights above

  • Observations on shifting consumer needs

  • Important implications for M&A investors

To further discuss the survey data or home services M&A opportunities, please contact our senior professionals.

Access the full report.

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Contacts

Harris-Williams Bio-Crop 0011 0164 BrentSpiller

Brent Spiller

Group Head
Managing Director

Harris-Williams Bio-Crop 0005 0265 ZachLedwith

Zach Ledwith

Managing Director

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