Mergers & Acquisitions

Fresca Mexican Foods Acquired by C.H. Guenther & Son

6658 Fresca Mexican Foods NT

M&A Engagement Overview

Industry Group: Consumer
Areas of Focus: Bakery, Food and Beverage, Private Label/Manufacturing 

Demand for Hispanic foods continues to grow and scaled manufacturing partners for items like tortillas are benefitting. More broadly, foodservice operators need bakery partners that provide the quality that consumers expect away-from-home, while also offering easy-to-execute solutions that deliver consistency, quality, and food safety at scale. Combining these factors is a challenge and the suppliers that can demonstrate these capabilities are set up for long-term growth. 

Harris Williams advised Fresca Mexican Foods on their sale to C.H. Guenther & Son. C.H. Guenther & Son is owned by Pritzker Private Capital, along with management and co-investors.

Headquartered in Boise, Idaho, Fresca is a leading manufacturer of flour and corn tortillas for foodservice customers across North America.

Fresca’s track record of innovation and manufacturing excellence aligns well with C.H. Guenther’s nearly 175-year heritage in the baking industry. Fresca established itself as a key supplier to some of the largest foodservice chains in the U.S. and Canada by delivering homestyle quality and taste while scaling production to meet the needs of its growing customer base. The acquisition of Fresca will provide an opportunity for C.H. Guenther to strengthen its presence in the tortilla category and extend its relationships with leading foodservice chains across North America. 

Contact the Harris Williams Consumer Group to learn more about this client engagement.

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